Antica Sartoria

During the 1960s when the "Hippie Look" was taking over the world, “Moda Positano” was born in a sunny, paradise corner of Italy. At that time, people coming from the city didn’t expect such a mild climate so they usually didn’t have the right clothing to wear. The visitors went through the seaside town's many souvenir shops asking for pareo wraps, shorts, swim suits and other beachwear items. Very few options were available.

In response, the original traders from Positano began to design and produce a new fashion using linen, hand-embroidered towels and sheets from traditional wedding kits, which were finished with elegantly crocheted bobbing and other applications.

4 products

4 products